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School of Management and Commerce

Welcome to Management And Commerce

About The School

The genesis of the Department of Management Studies dates back to the year 1992 and it offers MBA and Ph.D (Full time & Part Time). The MBA programme offers 9 specializations.

The department over the years has earned an enviable reputation for excellence; thanks to instruction by the highly qualified academics of distinction and it boasts of qualified faculty members with rich experience in academic, industry and research. Students who have graduated are already serving in responsible positions, in India and abroad in various capacities at senior level management and even as entrepreneurs.

Department of Management Studies, BIHER endeavors to equip young people with the skills they need to compete in an increasingly demanding global environment. At the individual level the Department recognizes that success depends not just on our own knowledge and wisdom but also upon the ability to recruit, develop and empower an effective workforce. We also model the qualities that we require in our employees - and demonstrate the value of incorporating ethics into everyday business practice and decision making.

The Department provides an education that equips students with cutting-edge knowledge, professional and research skills, and ethical decision-making abilities essential for successful careers in business, industry, education, government, and for further studies at graduate and professional levels. The Department supports and promotes research and intellectual contributions aimed at improving teaching, business opportunities in the region, and awareness of global issues. The Department offers a rich Curriculum which encompasses various Electives which are Industry relevant.

The Department has carved a niche for itself in providing exemplary education and has always been a forerunner in conducting many National and International Conferences.The Department has realized how crucial innovation, entrepreneurship, creativity and critical thought are to pushing the business world forward. In an effort to stay ahead of the curve, Department of Management Studies, BIHER has also identified the increasing influence of factors such as new technology; globalization and sustainability have on the world economy.The Department of Management Studies employs a dynamic approach to education, adapting the curricula to meet emerging trends and equips students with the progressive skills necessary to succeed.

RANKINGS :

  • Ranked as the 5th Best B School in the Regional Ranking by Business Today in 2020 and 2021.
  • Ranked at the 12th place in IIRF 2021in the Best B School Ranking in the National Cluster.
  • Ranked at the 6th place (All India Ranking) in ROI by Business Today in 2021.
  • Consistently Ranked in the Top 10 Regional Ranking by Business Today for the last 5 years.
  • Ranked as the 2nd Best B School Regionally and Ranked as the 16th Best B School Nationally by Career Connect Magazine.
STUDENT ABROAD PROGRAMME PARTNERS :
  • Dowling College Manhattan, USA.
  • JP Jacobs University, USA.
  • Crown University, Argentina
  • Canadian College for Higher Studies, Canada.
  • HELP University, Malaysia.
  • Putra Intelek International College, Malaysia
  • MPRH Institute, Iran
  • Ural Federal University, Russia
MOOCs Courses :
  • Google: Digital Learning Certificate Course
  • IIT Bombay: Finance.
  • National Stock Exchange Academy: Capital Markets
  • Start Up India: Entrepreneurship
  • Rubicon : Employability Skills
  • MSME: Start Your Own Business
Unique Propositions :
  • Earn While You Learn Option
  • International Immersion Programmes.
  • Experiential Learning
  • Video Case Studies
  • Outbound Training
  • Virtual Internships
  • Flipped Classrooms
  • Over 20 events in a semester (Guest Lecture, Seminars, Workshops, Conferences, etc)
  • Second Year Students register their own companies in MSME

India Book of Records :

September 20, 2019 saw the beginning of a new journey for the Department of Management Studies, for the young spirited Entrepreneurs and the staff set a prestigious record in history by entering the portals of the India Book of Records for conducting 24 hours continuous Management Case Study Marathon.

Vision & Mission

Our Vision

The Department of Management Studies, Bharath Institute of Higher Education and Research aspires to be a leading Management Institution with a passion for Academic Excellence, uncompromising Human Values and an abiding commitment for the development of Business and Society through excellence in grooming Leadership, Entrepreneurial Talent and Research.

Our Mission :

  • To imbibe Entrepreneurial Culture through Curriculum, Pedagogy, Mentoring and foster excellence by providing Quality Education in Business Management.
  • To cultivate the principles of Social Responsibility, Ethics and Spiritual Values among budding Managers.
  • To build intellectual capabilities based on the twin pillars of Research & Innovation.

Dean's Desk

Profile Thumbnail

Dr S Praveen Kumar, MA, MBA, MSc, PhD

Professor and Dean

School of Commerce and Management, BIHER

dean.scm@bharathuniv.ac.in

Board of Studies

Members of BOS ( June 2024 – May 2025 )

S.No Name Designation Core Competency
Chairperson
01
  • Dr S Praveen Kumar
Dean – School of Commerce & Management , BIHER HR, Strategy & Marketing
Professors of the School/ Department
02
  • Dr A Balamurugan
Professor – MBA, BIHER Production & Operations
03
  • Dr A Geetha
Professor & Head – BBA, BIHER HR & Marketing
Associate Professors Per Department
04
  • Dr Magdalene Peter
HoD – MBA, BIHER HR & Marketing
05
  • Dr Jayalakshmi
HoD – BCom, BIHER Commerce & Finance
Assistant Professors Per Department
06
  • Dr Gowtham Ashirwad
Assistant Professor, MBA , BIHER Logistics & Marketing
07
  • Dr Velmurugiah
Assistant Prof – BCom, BIHER Commerce
Academic Experts to be Co-Opted for their Specialized Knowledge
08
  • Dr R Arasu
Prof – MBA, University of Madras HR & Marketing
09
  • Dr C D Balaji
Prof – MBA, LIBA Commerce &Management
Industrial Experts to be Co-Opted for their Specialized Knowledge
10
  • Dr Jeyachandran
Vice President, Marutham Group HR & Operations
11
  • Mr Vasanth Lakshman
Vice President, Urban Money Finance

B.Com

Details about B.Com program.

BBA

Details about BBA program.

M.Com

Details about M.Com program.

MBA

Details about MBA program.

Ph.D.

Details about Ph.D. programs.

Best Practices

Details about the best practices in the School of Management and Commerce.

Veridigm - National Online Journal

Editorial Policies

Scope and Topics - Veridigm: Journal of Future Business focuses on sustainability, business administration, and management. Key areas include ESG integration, circular economy models, leadership, digital transformation, consumer behavior, and policy frameworks driving sustainable business practices.

Plagiarism Policy - The journal employs advanced plagiarism detection tools such as Turnitin to ensure originality. Manuscripts with significant plagiarism or uncredited use of others' work will be rejected immediately. Severe cases may result in banning authors from future submissions.

Copyright Policy - Authors retain copyright for their work and grant Veridigm the right to publish and distribute their articles. Articles are published under a Creative Commons Attribution License, allowing readers to share and adapt the work with proper attribution.

Published By -

Dr Praveen Kumar S

Professor & Dean

School of Management & Commerce

Bharath Institute of Higher Education & Research,173, Agaram Road, Selaiyur, Chennai 600073

Phone: +91-9840051344

Email id:dean.scm@bharathuniv.ac.in

Editorial Members

Editorial Board

S.No Name Designation Email Id/ Contact Info
Editor in Chief
01
  • Dr S Praveen Kumar
Professor & Dean – School of Commerce & Management , BIHER , Chennai 600073 dean.scm@bharathuniv.ac.in
+91 9840051344
Editorial Board
02
  • Dr Magdalene Peter
Associate Professor & Head, – School of Commerce & Management , BIHER , Chennai 600073 hod.mba@bharathuniv.ac.in
+91-9940655183
03
  • Dr. Viji R
Professor & Director – School of Commerce & Management ,
S.A. College of Arts & Science Poonamallee-Avadi Main Road, veeraraghavapuram, Thiruverkadu, Chennai – 600 077
vijir@sacas.ac.in
+91-98840 04051
04
  • Dr.C.Padma Prabha
Assistant Professor – Faculty of Management Sciences ,
Sri Ramachandra Institute of Higher Education and Research Ramachandra Medical College, Trunk Rd, Sri Ramachandra Nagar, Porur, Chennai - 600116
cpadmaprabha@sriramachandra.edu.in
+91-9790717241
05
  • Dr. N. Bargavi
Assistant Professor (Senior Grade) – Department: Faculty of Management
Institution: SRM Institute of Science & Technology Complete Address of the Institution: C Block, 100 ft road, Vadapalani, Chennai – 26.
bargavin1@srmist.edu.in
+91-7299363330
06
  • Dr S. Jeyachandran Ph.D.
Sr. Vice President – Marutham Group
Door No. 9/53, 5th Main Road,Natesan Nagar, Virugambakkam,Chennai - 600092.
s.jeyachandrann@gmail.com
+91-98400 60705
07
  • Ms Kaushaki Sondhi
Head Trainer – Training And Placement
IIMT Group of Colleges, Plot No. 19 & 20, Knowledge Park III, Greater Noida, Uttar Pradesh 201310
Kaushaki4401_gn@iimtindia.net
+91-9997316401
08
  • Dr Balamurugan A
Professor – Department of Management Studies, BIHER, Chennai 600073 balamurugan.thm@bharathuniv.ac.in
+91-9543650922
09
  • Dr Gowtham Ashirwad Kumar
Assistant Professor – Department of Management Studies, BIHER, Chennai 600073 kgowthamaashirwad123.mba@bharathuniv.ac.in
+91-6369278017

Table of Contents

Veridigm : Oct 2024 - Issues : 01 , Vol: 01

Table of Contents :

S.No Name Of The Author (s) Title Of The Articles (Articles are Hyperlinked Individually)
01
  • Dr Senthil Kumar
  • Professor & Head – Department of Commerce, Dr MGR Educational and Research Institute, Chennai
AI in Social Media Marketing: The New Paradigm in Customer Engagement
02
  • Dr Chitra
  • Professor, Department of Management Studies,Panimalar Engineering College, Chennai
Influencer Marketing: Measuring the Return on Investment between Micro and Macro Influencers across Social Media Platforms
03
  • Ms Praveena
  • Assistant Professor,Department of Management Studies, BIHER, Chennai
Predictive Analysis in Retail: How Machine Learning can Help Improve Customer Experience and Inventory Management
04
  • Ms Indumathy
  • Assistant Professor,Department of Human Resource Management, Stella Maris College, Chennai
Artificial Intelligence in Social Media Marketing: The Shift That has Altered Customer Engagement
05
  • Dr R Arasu
  • Professor,Department of Management Studies,University of Madras, Chennai
The Rise of the Sustainable Leader: Integrating ESG into Corporate Strategy
06
  • Ms Lakshmi
  • Assistant Professor,Department of Management Studies, BIHER, Chennai
Circular Economy and Business Strategy: How to Make the Switch from Linearity to Circularity for Sustainability
07
  • Ms Sophia Rosline
  • Assistant Professor,Department of Management Studies, BIHER, Chennai
Navigating the Challenges of Diversity, Equity, and Inclusion within Global Organizations.

Peer Review Process

Veridigm: Journal of Future Business follows a rigorous double-blind peer review process to ensure the quality and integrity of published work. Each manuscript is reviewed by at least two independent experts in the field. Reviewers evaluate submissions based on originality, relevance, methodology, and contribution to the field. Authors are provided constructive feedback and may be asked to revise their work based on reviewer comments before final acceptance.

Open Access Policy :

Veridigm is committed to the free exchange of knowledge. As an open-access online journal, it provides unrestricted access to all published articles without any subscription fees. This ensures that research and insights are freely available to a global audience, fostering inclusive and equitable knowledge dissemination.

Ethics Statement :

Veridigm upholds the highest standards of publication ethics and requires authors to ensure the originality of their work. Manuscripts must be free from plagiarism, and authors are responsible for proper citation of sources. Any conflicts of interest must be disclosed. By submitting to Veridigm, authors confirm that their work is not under consideration elsewhere. The journal strictly adheres to ethical guidelines outlined by the Committee on Publication Ethics (COPE). Misconduct, if identified, will result in immediate rejection or retraction of the manuscript.

There is no payment required to publish paper in this Journal

Call for Papers

Submission Deadline for Next Issue: January 31, 2025 - Veridigm: Journal of Future Business is a quarterly, peer-reviewed national online journal dedicated to advancing innovative and sustainable practices in business administration and management. Guided by a vision to redefine the future of business, the journal serves as a digital platform for scholarly research and actionable insights that address the dynamic challenges of a rapidly evolving global economy.

Themes

We encourage submissions in the following areas:

  • Sustainable Business Strategies: Exploring ESG integration, circular economy models, and green innovations.
  • Digital Transformation in Management: AI, big data, and blockchain applications in modern business practices.
  • Leadership for the Future: Sustainable leadership and ethical decision-making in a global context.
  • Consumer Behaviour and Sustainability: Examining the impact of sustainability on consumer choices and branding.
  • Policy and Governance: Public-private partnerships, policy frameworks, and governance models promoting sustainability.

Submission Guidelines

  • Manuscript Length : Articles should be between 3,000 to 6,000 words, excluding references.
  • Formatting : Use APA style for citations and references.
  • File Format : Submit manuscripts in Microsoft Word (.doc or .docx) format.
  • Originality : Submissions must be original and not under review elsewhere.
  • Language: All articles must be written in English.

Submission Process

  • Authors should submit their manuscripts via email to dean.scm@bharathuniv.ac.in
  • With the subject line: Submission for Next Issue – [Author Name].
  • Include an abstract (150–200 words) and 3–5 keywords.
  • Ensure all figures, tables, and illustrations are embedded within the manuscript file.

Important Dates

  • Submission Deadline : January 31, 2025
  • Notification of Acceptance : February 28, 2025
  • Publication Date : March 31, 2025

Why Publish with Veridigm ?

  • No Publication Charges : Completely free for Authors and Readers
  • Wide Reach : Open-access online platform with a global readership
  • Expert Peer Review : Rigorous Evaluation by leading experts in the field

Editorial Policies

Scope and Topics - Veridigm: Journal of Future Business focuses on sustainability, business administration, and management. Key areas include ESG integration, circular economy models, leadership, digital transformation, consumer behavior, and policy frameworks driving sustainable business practices.

Plagiarism Policy - The journal employs advanced plagiarism detection tools such as Turnitin to ensure originality. Manuscripts with significant plagiarism or uncredited use of others' work will be rejected immediately. Severe cases may result in banning authors from future submissions.

Copyright Policy - Authors retain copyright for their work and grant Veridigm the right to publish and distribute their articles. Articles are published under a Creative Commons Attribution License, allowing readers to share and adapt the work with proper attribution.

Published By -

Dr Praveen Kumar S

Professor & Dean

School of Management & Commerce

Bharath Institute of Higher Education & Research,173, Agaram Road, Selaiyur, Chennai 600073

Phone: +91-9840051344

Email id:dean.scm@bharathuniv.ac.in